GENERAL

Fair Trade is an organized social movement which promotes standards for international labour, environmentalism, and social policy in areas related to production of Fair Trade labelled and unlabelled goods.

The movement focuses in particular on exports from developing countries to developed countries.

Overhex Wines International currently has access to 10 000 tons of Fair Trade Wines and is in the process of registering additional vineyards and cellars for Fair Trade.



PROJECT

Out of a social responsibility point of view Overhex Wines International has decided to focus on the marketing of Fairtrade products and more specifically Fairtrade brands in general.

Producer, Cellar, Exporter and Importer need to be registered before a sale can take place.



OBJECTS OF PROJECT

Skills development

Financial upliftment of employees (with contribution)

Social development



WINES

The current varietals available are as follows:
Chardonnay
Chenin Blanc
Colombard
Merlot
Shiraz
Cabernet Sauvignon
Hanepoot
Pinotage
Ruby Cabernet
Sauvignon Blanc and
Semillon

These varietals are normally sold in blends or in certain instances as single varietals



BRANDS

Part of the strategy of Overhex Wines International is to focus on Fairtrade products within the current branded portfolio of the company. Overhex Wines International believe in creating brands that are different, chic and innovative.

Currently the branded range have been extended to make provision for the following Fairtrade Wines:
Balance Fairtrade
Kamina Fairtrade
Bonsella Fairtrade