71 Stockenstrom St, Worcester, South Africa, 6850
+27 (23) 347 6838

Mensa Wines

Once upon a time, a girl called Mensa lived in the Cape winelands. She spent her days in her favourite chair with a book, until one day she realised she wanted to live the adventures captured in those pages. That chair became her launch pad.

Mensa is an ordinary woman with big dreams who wants to inspire everyone to live a great story.

Say hello to a delicious new Malbec that we personify as a clever, quirky, wise, and slightly magical woman.

She soars through the heavens, but remains grounded. She’s serious and intellectual, but so much fun.

She shares her unique take on life, wine, and the universe in quips on the back of the bottle.

Say hello to Mensa.

Pay-off Line:

Live a great story

Marketing Message:

Mensa as a brand is thought-provoking and inspirational. For the individual who resonates with the idea that life is an adventure, made better by good wine. We never show her in full, so she becomes every woman; likeable and relatable.

© 2017 Overhex Wines International. All rights Reserved.

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